66 stores. 280+ shelf-edge displays. One synchronised customer experience.
Star Pharmacy Group operates one of the largest independent pharmacy networks in Australia. They needed an in-store digital transformation that scaled — not a single flagship install, but the same point-of-purchase experience repeated, in lock-step, across the country.
Make the shelf edge work as hard as the catalogue.
Pharmacy retail is a high-trust, high-information environment. Customers don't browse on impulse — they look for specific products, compare options, and make decisions in front of the shelf. The brief from Star Pharmacy was to put the right message in the right place, at the moment a customer is already standing there making the call.
The challenge: do it across 66 stores, with consistent content rotation, without putting the operating burden on store-level staff. Store managers shouldn't have to update content. Head office shouldn't have to manually push to every site.
Hardware, content sync, and a control plane.
We designed and installed 280+ shelf-edge displays across the network — sized and mounted to sit at product-bay eye level, with brightness calibrated to the in-store lighting of each location.
Content runs in In-Sync mode: every shelf-edge display at the same product bay plays the same content frame at the same time. Customers see a unified message, not a wall of disconnected screens fighting for attention.
Updates push from one central point. Head-office marketing changes the campaign once, and within minutes every display in every store reflects the change. No manual store visits, no missed updates, no Tuesday-morning content that's actually last week's promo.
Live fleet monitoring sits on top — every screen reporting in, every fault flagged, every drop in playback time visible before a customer notices a black panel.
Point-of-purchase content that actually arrives at point of purchase.
Synchronised content at every product bay creates the unified shelf-edge experience the brief called for. Operations gets full visibility without store-level effort. Marketing gets a true national channel, not 66 independent installs that drift apart within a month.
We've proved this model scales — the same architecture that runs across 66 Star Pharmacy stores is what we'd deploy for the next national pharmacy rollout, the next supermarket banner, the next franchise group.
Got a multi-site rollout coming up?
This is exactly what we're built for.